Parece que Nike da un paso más en la lucha contra reventas, bots y scripts que te aseguraban la compra de la zapatilla más deseada del momento a su salida en el NikeStore. La idea de poner el enlace de venta online a través de Twitter no parecía mala idea pero tras varias salidas donde no hubo mucho problema, todas las siguientes tenían algo en común: o se adquiere un bot (que cuesta más o menos 70$) o, en el 99% de los casos, ya se podía dar por perdida la zapatilla. Muy poca gente esta dispuesta a sumarle 70$ a una zapatilla que en el mejor de los casos cueste entre 140 y 170 $, a no ser que se pretenda conseguir más dinero del que se gasta, revendiendo la zapatilla. Los Nike Access Codes nacen para intentar parar este tipo de cosas pero… sin mucha información al respecto, surgen millones de dudas de su funcionamiento.
Entrando en más detalle con los N.A.C, estos los enviará Nike a «clientes selectos» en persona o vía electrónica, servirán para la compra de un modelo en específico y podrían ser exclusivos para adquirir una tallaen concreto, tendrán una validez especificada en el mismo código y tener uno no asegura la compra, sino el acceso a la venta (no código, no posibilidad de compra).
Tras el salto esta toda la información que ha ofrecido Nike al respecto de los Nike Access Codes.
NIKE ACCESS CODES
Nike will send out Access Codes to select customers, granting them exclusive access to select Nike products. Each code is unique to the individual, valid for a limited time and redeemable only once.
Nike reserves the right to use access codes on any product and won’t announce selections publicly prior to use. Nike also reserves the right to deactivate access codes or ban users at any time.
PROCESS
Access Codes can be distributed in person or electronically. An accompanying link will take users to a product page where they can redeem the access code for purchase.
QUESTIONS
HOW DO I GET AN ACCESS CODE?
Nike Access Codes are given out to select customers, and codes are valid only for those customers.
DOES AN ACCESS CODE GUARANTEE ME A PURCHASE?
No. The Access Code gives you access, but it doesn’t guarantee that you’ll be able to buy the product.
HOW LONG DOES AN ACCESS CODE REMAIN ACTIVE?
Access Codes are assigned unique “live times” for each product. The communication containing the code will explicitly state how long the Access Code is valid. We recommend using Access Codes as soon as they’re received, as supplies may be limited.
HOW LONG CAN I LEAVE THE PRODUCT IN MY SHOPPING CART BEFORE PURCHASING?
We recommend completing check-out as soon as possible to ensure that the product isn’t removed from your cart.
CAN AN ACCESS CODE BE USED MORE THAN ONCE?
No. Access Codes can only be used once. Those assigned to specific product sizes are valid only for those sizes.
WHAT SHOULD I DO IF MY ACCESS CODE DOESN’T WORK?
If it doesn’t work, that means it’s been entered incorrectly, already redeemed or expired. Access Codes can only be used once, so don’t share codes with others. If you think your code has been entered correctly or hasn’t already been used, please contact us.
WHAT DOES A “DISABLED ACCESS CODE” MESSAGE MEAN?
We may disable an Access Code if it doesn’t unlock a product detail page (PDP) as intended, or if fraudulent activity is detected.
ARE ACCESS CODES SIZE-SPECIFIC?
Access Codes can be size-specific, in which case recipients can only purchase a product in the size associated with their unique Access Code.
WHAT IF THE ACCESS CODE I RECEIVE ISN’T FOR MY SHOE SIZE?
If you receive an Access Code for a different size than requested, please contact us. Due to limited sizes and availability, new Access Codes may not be available.
I RECEIVED A MESSAGE SAYING THE PRODUCT WAS UNAVAILABLE BECAUSE IT HAS BEEN ADDED TO OTHER SHOPPING CARTS. DID I MISS OUT?
If you receive this message, it means that all available units have been purchased or are currently in other users’ shopping carts. Keep checking though, because users might not complete their purchase and products may become available.
WHAT IF I RECEIVE A MESSAGE SAYING MY ACCESS CODE HAS ALREADY BEEN REDEEMED?
This means that someone else has already used the code, or the recipient has tried to use someone else’s code. Access Codes are not to be shared. If you think you’re receiving this message in error, please contact us.
WILL DISCOUNT AND PROMOTIONAL CODES WORK ON PURCHASES MADE WITH AN ACCESS CODE?
Yes. Promotional codes such as free shipping can be redeemed at checkout on purchases made with an Access Code.
